A viable and profitable autonomous technology business: No specific models, years or numbers here, but Ford plans on “offering the most trusted and human-centered ride-hailing and goods delivery experience.”. Hackett said Ford’s first battery electric vehicles (meaning not hybrid) will show up in a performance utility vehicle and 16 Ford battery-electric vehicles will be in the 2022 vehicle lineup. Making a full commitment to new propulsion choices: Ford will add hybrid-electric powertrains to the high-volume profitable models such as the F-150, Mustang, Explorer, Escape, and the not-yet-seen Bronco expected in 2020 or 2021.Many people lump both vehicle types together as SUVs, but there is a difference. The Mustang will stay for a long list of reasons beyond just sales numbers and profits.Note that when Hackett refers to “utilities,” he means SUVs and CUVs ( crossover utility vehicles). The last Focus standing will be a crossover. By 2020, nearly 90 percent of Ford’s North American lineup will be trucks, utilities, and commercial vehicles.”Given declining consumer demand and product profitability, the company will not invest in next generations of traditional Ford sedans for North America. Over the next few years, the Ford car portfolio in North America will transition to two vehicles - the best-selling Mustang and the all-new Focus Active crossover coming out next year.” So, that means goodbye to the Ford Fiesta, Fusion, C-Max, and Taurus lines. Building a winning portfolio (this is where the model cuts happen): Ford only wants to focus on products and markets where the company can win.Hackett then laid out Ford’s strategic framework for the future with four major initiatives that relate to fitness:
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